Here鈥檚 a detailed brainstorm of ownership profile data to collect and maintain for each web area owner for ATU.edu. This will support governance, accountability, and continuity of ATU's web presence. This will be refined and reduced through the creative process.
These are the essential details to track for each web area and its owner.
Owner Name
Title/Role
Department/Unit
Email Address
Phone Number
Backup/Alternate Contact
(to ensure continuity during leave or departure)
Information specific to the section of the website they manage.
Web Area Name (e.g., Admissions, Chemistry Dept., Student Life)
Primary URL(s)
Description of Area Purpose
Audience(s) (e.g., Prospective Students, Alumni, Faculty)
Content Management Platform/Tool (e.g., CMS system used)
Access Permissions (list of users with edit access)
To support ongoing site quality and accountability.
Date of Last Content Review
Content Review Frequency (e.g., monthly, quarterly)
Last Owner Training Date (on CMS use, accessibility, etc.)
Expiration/Review Triggers (e.g., upcoming events, admissions cycle)
Owner Responsibility Level
Primary author
Editor/reviewer
Publisher
Helps track compliance and guidance alignment.
Adherence to Branding Guidelines (Yes/No or notes)
Accessibility Compliance Check Date
SEO Status or Audit Notes
Template Used or Design Style Notes
Multimedia Use (image/video ownership, captioning responsibilities)
Supports collaboration with IT, marketing, or analytics teams.
Connected Services
Google Analytics tracking ID
CRM, Forms, or external tools used
Embedded Content Sources (e.g., calendars, YouTube, forms)
Analytics Access Owner(s)
Top Performance Goals (e.g., increase inquiries, reduce bounce rate)
For knowledge management and transitions.
Date Ownership Began
Change History / Past Owners
Documentation Links (e.g., content inventory, style guides, SOPs)
Recent Major Changes (e.g., site redesign, restructuring)
Useful for web governance committees or planning.
College Strategic Goal(s) Aligned (e.g., student engagement, DEI)
Key Metrics Tracked (KPIs like page views, form submissions)
Planned Content Changes/Projects (e.g., upcoming migration or redesign)
For deeper management and engagement:
Owner Skill Level with CMS (novice, intermediate, advanced)
Preferred Support Method (email, training session, documentation)
Training Needed / Requested
Web Accessibility Champion? (yes/no or interest in role)